Talk about globalization: Britain’s number one tennis player is going to be sponsored by Germany’s number one shoemaker Adidas.
Murray gets to pocket £10m from his Adidas sponsorship deal and he joins fellow tennis stars Serbian Novak Djokovic, Frenchmen Jo-Wilfried Tsonga and Gilles Simon, Spaniard Fernando Verdasco, and comebacking former women’s world number one Justine Henin of Belgium under the Adidas stable.
Says Andy of his Adidas contract: “I’m excited to be joining a massive global sports brand with a credible heritage in tennis. Joining a list of stars who have worn the brand, that includes Muhammad Ali and David Beckham, is an honour. I’m in no doubt that this deal will help me both on and off the court.”